SoImThatOneGuy Talks Sound System Culture and Building a Krunchy Community
- Sophia Chartrand
- 12 hours ago
- 4 min read
The Texas electronic scene continues to find its heartbeat in artists who value substance over spectacle. One of them is Jacob Cody, the DJ and co-founder of the Krunchy Collective, also known as SoImThatOneGuy. This year at Breakaway Dallas, he’ll bring that community-first ethos to the festival’s Silent Disco, transforming the intimate space into a showcase for underground collaboration and sound system culture. His appearance marks a milestone in a journey defined by steady growth and personal discipline - one that now stretches beyond the local circuit toward a nationwide vision. By prioritizing collective experience over individual ego, SoImThatOneGuy is helping build something designed to last forever.
Who Exactly Is SoImThatOneGuy?
Long before he was shaping sound for dance floors, Jacob Cody’s musical foundation formed in school ensembles. He started on the deep, rhythmic tuba in middle school and later sang in the choir. These early experiences solidified a lifelong commitment to the craft, where his mindset eventually grew into a disciplined approach to music.
“Being in a group setting helped me learn the ebb and flow,” he explains. “Being a consumer and avid music lover for most of my life has created a deep respect for the industry. I have watched, learned, and listened to thousands of hours of amazing live music and DJ sets, which have informed my approach to building my performances. Feeling the energy dipping or rising and giving people the chance to move and groove, rest and reset, but also give them a proper party is a delicate balance that I try not to take lightly.”
Outside of music, Jacob grounds himself in simple joys: being a devoted Corgi Dad, practicing kendama, and cooking. But the quiet backbone of his recent growth has been four years of sobriety.
“Showing up every day, honestly and authentically, has opened up so many doors for me,” SoImThatOneGuy shares. “It has helped me pull myself out of a state of distractions and setbacks. With a clear mind and solid foundation at home, I can think more clearly about my future and what I want for the Krunchy Collective and myself.”
How Krunchy Collective Is Supporting Emerging Artists
The Krunchy Collective is on a mission to disrupt the standard festival cycle by championing the underserved producers and DJs who often fly under the mainstream radar. By prioritizing community over competition, the collective creates an environment where emerging talent can thrive, replacing the “same lineups year after year” with fresh sound system experiences. For SoImThatOneGuy, success is finding these hidden artists and providing them the platform they deserve.
“The biggest mission of Krunchy Collective is to give the community a space to break free from the normal routines of life: to showcase sound, dance, laugh, and meet new friends,” Jacob explains. “We are all about underground, big-sound, sexy laser beams, and good vibes!”
Looking ahead, Jacob hopes to take that grassroots energy nationwide. The ambition is to bridge the gap between talented producers and the audiences waiting to discover them. By focusing on the artists who haven’t yet reached the spotlight, the collective aims to prove that a killer party needs the strength of the community and sound quality, rather than the size of the name. “There are thousands of amazing, talented producers hidden across the country,” Jacob adds. “If we can give even a fraction of them the spotlight to show people what they have, then we have done our job.”
Breakaway Dallas’s Silent Disco offers a stark contrast to the chaos of the main stage. In this environment, where music is delivered to headphones, the rewards for crisp mixing and intentional storytelling are amplified. For an artist who studies every piece of the musical puzzle, the setting is a natural fit. It provides an opportunity to connect with listeners in a space that is simultaneously shared and deeply individualized. And his upcoming Silent Disco appearance is a preview of the immersive sound system experiences he aims to scale nationally with the Krunchy Collective.
“My foundation is sound system music and bass notes that go right through your body,” Jacob explains. “Getting the opportunity to try something new in front of a different community is a great way to rehearse and give new listeners a unique experience. This set will be unlike anything I've done so far. We will be going on a journey through sound, hitting multiple genres and giving people a taste of many different styles of dubstep!”
Guided by the mantra to “Keep Creating”, SoImThatOneGuy urges fellow artists to find purpose in the act of making, regardless of the scale. This growth mindset is deeply embedded in his life, rooted in the belief that any vision is attainable if one is willing to endure the necessary sacrifices.
“I heard a quote once that said: ‘There is no success without sacrifice, and if you aren't willing to downgrade your life for one year for a lifetime of opportunity, you aren't ready.’” Jacob says. “That is something I have replayed in my head time and time again. As for the future I'm building, I know for a fact it's going to be an adventure that keeps being fun, loud, and extra krunchy! I couldn't do it without the support of my friends, team, and my Krunchy family. I owe it all to them!”
While the flash of the Main Stage often captures the headlines, it’s the quiet builders who shape the longevity of a scene. Jacob’s journey from middle school tuba player to a driving force behind the Krunchy Collective shows how discipline, community, and persistence can grow something far bigger than a single set.
And as SoImThatOneGuy steps into the Breakaway Dallas Silent Disco, you will hear a movement continuing to take shape: one bassline, one connection, and one community at a time. Be sure to check his set out at the Silent Disco, and don’t forget to follow his music and socials!
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